What Works Now:
Data & Empathy

What Works Now Episode 1: Data and Empathy: Sales Reps' Advice on Engaging Buyers in Uncertain Times

Hear from Georgie Whitehurst of Bombora and Brett Samurin of Engagio, two account executives who know a thing or two about how to make the number in good times and bad. They share their best advice for how to take some of the fear out of prospecting and customer engagement.

You'll hear their tips on these questions:
  • What can sellers do to make it less risky to do prospecting in difficult times?
  • What do you look for when you're reviewing account intent or engagement data?
  • How do you use insights to prioritize your time and which accounts and contacts to focus on?
  • What can reps do to improve their messages to prospects so they're more likely to be welcome and helpful?
  • What should reps stay away from right now?
  • How do you keep up your confidence in tough times, and what's your advice for others?

What is the 'What Works Now' series:? A podcast series about how sales and marketing professionals are defining a new path for B2B revenue teams. Join us to hear practical advice and ideas from your peers. We won’t pretend to have all the answers. We’ll just ask good questions and see what the great people in our community have to say.

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The Clear and Complete Guide

Account Based Marketing

Register to get your free download!

You've heard the hype: Account Based Marketing is rapidly becoming the next big thing in B2B Marketing.

Now it's time to move beyond the hype:

  • How do you actually implement ABM in your organization?
  • What are the best practices used by top companies?
  • How can you best navigate the tough waters of change management?

The Clear & Complete Guide to Account Based Marketing is your guide to solving this problem.

Easy to read and loaded with 124 pages of worksheets, charts, and thought leadership from ABM experts. The Clear and Complete Guide to Account Based Marketing normally costs $19.95, but you can download it for free by filling out the form!

Let's get to work. Register to get your free download now.

The Clear and Complete Guide

Account Based Marketing

Register to get your free download!

The State of ABM

Driving the Highest ROI of Any B2B Strategy

Jon Miller, CEO of Engagio and previously Cofounder of Marketo, will give you an exclusive insider look at the State of ABM. It's time to finally crack the code, get started and drive success with ABM. In this session, you'll discover how B2B marketing have evolved, and how to predict where it's going, the biggest myths holding teams back from getting started with ABM, how to get up and running with ABM in less than 30 days, and more!

Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide

Join us at the ABM Next Level Experience

The ABM Next Level Experience is located directly across the street from Moscone West at Tabletop Tap House on the corner of 4th and Howard.

Tabletop Tap House (formerly Jillian’s)
175 Fourth Street, San Francisco, CA